Advertising Industry: Basic Facts and Figures

Advertising is a very broad and interesting field. It is a form of communication that intends to persuade its viewers, readers or listeners to take some action. This field also includes other companies’ assessments to achieve its purpose.
Despite the fact that it is a big and broad industry, advertising cannot work by itself. It has a number of elements and companies that work together to achieve this industry goal.
Here are some interesting and informative facts of this particular industry.

The Advertising Industry is worth £19 billion, and is the largest of the UK's creative service industries, which form some 7% of the economy.

Total UK Advertising Expenditure was £18.6bn in 2008:

This Graphics shows how the expenditure of the industry is divided with in the types of advertising.