Advertising PRO convergence:

Human beings and everything that surrounds him has evolved as well as advertising.
Advertising has not waste time on this. The advertising industry has been changing due to the convergence. This industry had to follow the new trends in order to maintain their business. So when we think about convergence it is inevitable to talk about the most influenced industry, advertising.
The advertising industry has been victim of convergence through the time, since the evolution of media this industry had to change and adapt to new media forms in order to achieve their goal.
It has gone to only printed ads to online and personalized ads. Nowadays we live surrounded by ads. But this not necessarily means that the old ways of adverts will disappear. We will still count with printed ads for example. Like energy, the old ways of advertising won’t disappear, rather they will be transformed. Yet even the most advance way of advertising still has the basic and primitive elements.
But when talking about convergence questions like: will convergence make creative industries more or less diverse? Might come up. Well in my particular opinion I do not think that convergence has anything to do with diversity or segregation. The first responsible of segregation are the conglomerates, not change.
Changing and evolving only leads to good and more efficient ways for this industry.
Convergence is an inevitable factor in our lives and society and as a powerful industry it has to adapt to any new media form in order to have a profitable industry.