Order, Order!

We are all aware of the importance that advertising has acquired in our society. To start, advertising represents the engine of the market which is based in production and demand. But advertising does not limit itself to just full fill demands, it has become by itself a very powerful industry with a huge economic potential.
Advertisement has become the most noticeable social cultural phenomenon in this new era.
Its influence is noticeable in the high levels of consumption. This industry has also become a way of socialize between kids and teenagers. A clear example of this could be the internet advertising, which due to the novelty of it; most of the times escape from regulation.
This economic, cultural and social protagonism of this particular industry makes regulations even more necessary. If advertising plays an important roll in our lives, it is reasonable to be concerned about the regulations that must follow it.
In order to have a balance society we need regulations, otherwise anarchy would be ruling our lives. By this I mean that they must be some organizations watching and controlling what these big industries are doing. We do not want kids being the advertisement target for tobacco companies for example. And of course we cannot relay in auto regulations because they will not be used when they get in the way of profits, so external regulators are truly necessary.

The job of some of the regulators in the UK is to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes. In other words they make sure and control that the laws are being respected in the advertising industry. Some of the independent and most influential regulators in the UK are: OFCOM, Copyright holders and ASA

http://www.ofcom.org.uk/
http://tyler.hrc.utexas.edu/uk.cfm
http://www.asa.org.uk/