Some Advertising Conglomerates

According to the business dictionary a conglomerate is a corporation consisting of several companies in different businesses. In simpler words, conglomerates are big companies which bought others related to their field.
These companies created huge empires and integrated information, culture and entertainment, transforming these in a new form of merchandize.
Before, the advertising industry followed a classic process based on three elements: the client, the advertising company and the medium. All of these were unified by conglomerates. Now every advertising company work together with a marketing company, TV channel, among others. This of course creates more benefits and profits to the owner company because they do not need to hire or pay for other services. In other words this is the perfect way of making profit and minimizing expenses. Every company they need in order to achieve an advertisement, for example, is owned by them.
This also minimizes the competition between companies which also reduces the market and does not leave place for diversity.
All of these factors might seem very positive and productive, the truth is that they are; but only for the companies, society does not benefit from this. It is not safe to have everything unified because it will only lead us to the same ideology and it will restrict our freedom of choice. The important thing is not the number of companies that exists, but the diversity of sources and owners.

Omnicom Group is a strategic holding company whose agencies provide services in: advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Omnicom's public relations, CRM and specialty communications agency holdings are managed by its DAS network. Interpublic Publicis is one of the world’s premier advertising and marketing services companies. The agency brands deliver custom marketing solutions to many of the world’s largest advertisers. We cover the range of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing.


WPP is a company that works in marketing strategies, advertising, every form of marketing communication and in monitoring progress. It is based in London, United Kingdom, is the world's largest communications services group in terms of revenue ,and one of the big six advertising holding companies

http://www.omnicomgroup.com/home
http://www.bbdo.com/worldwide
http://www.ddb.com/
http://en.wikipedia.org/wiki/TBWA_Worldwide#Agencies_and_multihub_creative_networks
http://www.interpublic.com/
http://www.wpp.com/wpp/

The advertising Guru

David Ogilvy

David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911.
He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
After Oxford, Ogilvy went to Paris, he worked in the kitchen of the Hotel Majestic where he learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."
But his dreams took him some where else, so in 1948, he founded the New York-based ad agency Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather Worldwide), with the financial backing of London agency Mather & Crowther. He had never written an advertisement in his life.
Ogilvy visualized himself in the advertising field no matter if he had or not previous knowledge or trainning.
Thirty-three years later, he sent the following memo to one of his partners:
Will Any Agency Hire This Man?
He is 38, and unemployed. He dropped out of college.
He has been a cook, a salesman, a diplomatist and a farmer.
He knows nothing about marketing and had never written any copy.
He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5,000 a year.
I doubt if any American agency will hire him.
However, a London agency did hire him. Three years later his passion and his edgy attitude lead him to become the most famous copywriter in the world, and in due course built the tenth biggest agency in the world.

Building an advertising empire:
In his agency's first twenty years, Ogilvy won assignments from Lever Brothers, General Foods and American Express. Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.

"I doubt whether any copywriter has ever had so many winners in such a short period of time," he wrote in his autobiography. "They made Ogilvy & Mather so hot that getting clients was like shooting fish in a barrel."

In 1965, Ogilvy merged the agency with Mather & Crowther, his London backers, to form a new international company. One year later the company went public - one of the first advertising firms to do so. Soon Ogilvy & Mather had expanded around the world and was firmly in place as one of the top agencies in all regions.

http://es.wikipedia.org/wiki/David_Ogilvy

Order, Order!

We are all aware of the importance that advertising has acquired in our society. To start, advertising represents the engine of the market which is based in production and demand. But advertising does not limit itself to just full fill demands, it has become by itself a very powerful industry with a huge economic potential.
Advertisement has become the most noticeable social cultural phenomenon in this new era.
Its influence is noticeable in the high levels of consumption. This industry has also become a way of socialize between kids and teenagers. A clear example of this could be the internet advertising, which due to the novelty of it; most of the times escape from regulation.
This economic, cultural and social protagonism of this particular industry makes regulations even more necessary. If advertising plays an important roll in our lives, it is reasonable to be concerned about the regulations that must follow it.
In order to have a balance society we need regulations, otherwise anarchy would be ruling our lives. By this I mean that they must be some organizations watching and controlling what these big industries are doing. We do not want kids being the advertisement target for tobacco companies for example. And of course we cannot relay in auto regulations because they will not be used when they get in the way of profits, so external regulators are truly necessary.

The job of some of the regulators in the UK is to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes. In other words they make sure and control that the laws are being respected in the advertising industry. Some of the independent and most influential regulators in the UK are: OFCOM, Copyright holders and ASA

http://www.ofcom.org.uk/
http://tyler.hrc.utexas.edu/uk.cfm
http://www.asa.org.uk/

Business Idea

INNOVA

My business creative idea is
an advertising company which
makes advertisement for entertainment corporations. The company focuses
in advertise music events, corporative events, brand launches, among others.
Our mission statement is:
"Happy Clients= Happy Company"
We put the client first, we focus on giving
the best service in order to make our clients happy and satisfied with our work.

Ownership structure

Marketing Companies
Training Institutes
Graphic design companies
Regulators

Basic Facts and Figures

Advertising is a very broad and interesting field. It is a form of communication that intends to persuade its viewers, readers or listeners to take some action. This field also includes other companies’ assessments to achieve its purpose.
Despite the fact that it is a big and broad industry, advertising cannot work by itself. It has a number of elements and companies that work together to achieve this industry goal.
Here are some interesting and informative facts of this particular industry.

The Advertising Industry is worth £19 billion, and is the largest of the UK's creative service industries, which form some 7% of the economy.

Total UK Advertising Expenditure was £18.6bn in 2008:

This Graphics shows how the expenditure of the industry is divided with in the types of advertising.

http://www.adassoc.org.uk/aa/index.cfm/adstats/

Interesting links to look

1. This web page was relevant for my research because it shows the concept and history of the advertising field that we need to know in order to understand the facts and statistics.

2. This web page shows the official UK and European advertising expenditure statistics.

3. This web page shows a compilation of internet statistics, it was not really useful to me because the report is not post on the page. It has to be ordered and pay for it.

4. This page shows the fact that 77% of online adults are not willing to pay to read a news paper online.
This was really useful for my research because besides the fact that it supports the statistic about people using internet to read newspaper, it also shows that people are less willing to pay for press media.

5. According to this fact, television is the most effective advertising mode and format.
The web page was also useful because this fact supports the statistics.

6. This page was also useful because it shows the salary statistics which is also important for my research.

7. This page was useful because it is a mixture between facts and statistics making the research more complete.

8. This page is really interesting for my research, because it explains how the advertising works through the facebook web page. It also shows statistics about the frequency your ad could be seen.

9. This video is about media marketing which is really relevant because it is directly linked with the advertising industry.