lunes, 8 de marzo de 2010
martes, 2 de marzo de 2010
Basic Facts and Figures
Advertising is a very broad and interesting field. It is a form of communication that intends to persuade its viewers, readers or listeners to take some action. This field also includes other companies’ assessments to achieve its purpose.
Despite the fact that it is a big and broad industry, advertising cannot work by itself. It has a number of elements and companies that work together to achieve this industry goal.
Here are some interesting and informative facts of this particular industry.
The Advertising Industry is worth £19 billion, and is the largest of the UK's creative service industries, which form some 7% of the economy.
Total UK Advertising Expenditure was £18.6bn in 2008:
http://www.adassoc.org.uk/aa/index.cfm/adstats/
Despite the fact that it is a big and broad industry, advertising cannot work by itself. It has a number of elements and companies that work together to achieve this industry goal.
Here are some interesting and informative facts of this particular industry.
The Advertising Industry is worth £19 billion, and is the largest of the UK's creative service industries, which form some 7% of the economy.
Total UK Advertising Expenditure was £18.6bn in 2008:
This Graphics shows how the expenditure of the industry is divided with in the types of advertising.
http://www.adassoc.org.uk/aa/index.cfm/adstats/
Interesting links to look
1. This web page was relevant for my research because it shows the concept and history of the advertising field that we need to know in order to understand the facts and statistics.
2. This web page shows the official UK and European advertising expenditure statistics.
3. This web page shows a compilation of internet statistics, it was not really useful to me because the report is not post on the page. It has to be ordered and pay for it.
4. This page shows the fact that 77% of online adults are not willing to pay to read a news paper online.
This was really useful for my research because besides the fact that it supports the statistic about people using internet to read newspaper, it also shows that people are less willing to pay for press media.
5. According to this fact, television is the most effective advertising mode and format.
The web page was also useful because this fact supports the statistics.
6. This page was also useful because it shows the salary statistics which is also important for my research.
7. This page was useful because it is a mixture between facts and statistics making the research more complete.
8. This page is really interesting for my research, because it explains how the advertising works through the facebook web page. It also shows statistics about the frequency your ad could be seen.
9. This video is about media marketing which is really relevant because it is directly linked with the advertising industry.
2. This web page shows the official UK and European advertising expenditure statistics.
3. This web page shows a compilation of internet statistics, it was not really useful to me because the report is not post on the page. It has to be ordered and pay for it.
4. This page shows the fact that 77% of online adults are not willing to pay to read a news paper online.
This was really useful for my research because besides the fact that it supports the statistic about people using internet to read newspaper, it also shows that people are less willing to pay for press media.
5. According to this fact, television is the most effective advertising mode and format.
The web page was also useful because this fact supports the statistics.
6. This page was also useful because it shows the salary statistics which is also important for my research.
7. This page was useful because it is a mixture between facts and statistics making the research more complete.
8. This page is really interesting for my research, because it explains how the advertising works through the facebook web page. It also shows statistics about the frequency your ad could be seen.
9. This video is about media marketing which is really relevant because it is directly linked with the advertising industry.
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